NBrands --- Five brands under one roof
CLIENTNBRANDS
NBRANDS
ux
design
Alpha Tango collaborated with N Brands to design a branded commerce website showcasing their brand house. Our goal was to create a visually appealing and user-friendly platform that embodied affordable luxury for their five mono brands: Nikkie, Fifth House, NIK and NIK, and N Beauty.
ROLEDESIGN, UX
DESIGN, UX
YEAR2022
2022
WithValantic
Valantic
CHALLENGE
We crafted a visually captivating design, ensuring seamless navigation and a cohesive brand experience. The website showcased the unique attributes of each mono brand while maintaining a collective strength. This approach positioned N Brands as a leader in affordable luxury, driving brand awareness, engagement, and sales.
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Captivating motion
To stand out from the crowd that’s e-commerce, we’ve implemented a captivating motion language throughout the website. We've enriched the design with scenic videos and added motion to product modules that need to stand out.
Mobile first
Since more than --% comes from mobile visitors, we designed mobile first. We've taken into account how mobile shopping preferences can differ across users; which is why users can switch between a two-column and one-column grid. The former for browsing quickly, and the latter for seeing the details more clearly.
SOLUTION
Through our collaboration, Alpha Tango successfully designed a branded commerce website for N Brands, elevating the premium brand experience. The visually appealing design and seamless navigation created a compelling platform for fashion and beauty enthusiasts. This strategy solidified N Brands' position as a desirable destination for affordable luxury, driving customer engagement and loyalty.